Ronald Robinson is a critic of the methods in which contemporary radio is being programmed in the areas of talent performances and commercial writing processes and regularly monitor stations around the country.
In his latest column he says “I was going to do bullet points on the sins and transgressions, committed by the station I just reviewed, during my 7-minute shock block. Suffice it to say, however, the litany of poor communication moments, and failures to exploit so many other opportunities, were, as is typical in my experience, disappointingly overwhelming.
I do these monitoring sessions and, typically, I get palpitations followed by some form of gasping and/or wheezing. To put it a little more succinctly: I’m relieved I never gave up drinking. Or smoking. Or cussing.”