Adelaide’s radio industry is missing its chance to surf a wave of renewed interest in news and information, sparked by the COVID-19 pandemic.
Similar markets on Australia’s east coast and in the US show concerned citizens are tuning back in to radio, despite some disruptive impacts and changes to normal routines.
Commercial FM stations have almost no interest in the local market, opting for networked programs such as Triple M’s Mick Molloy out of Melbourne; Mix 102.3’s Will and Woody is also out of Melbourne, as is SAFM’s Carrie and Tommy. Triple M goes local for an hour at 6pm with ex-footballers Bernie Vince and Andrew Jarman linking up with former cricketer Greg Blewett for the oddly named “The Rush Hour” – surely not a reference to Adelaide traffic at that time.
