If there’s ever been an "us vs. them" scenario, it’s being built by internet radio stations today. Offering what youth and everyone joining the new media brigade consider "new" is an approach not yet perfected. But you can see the downward slope of interest in what’s coming over-the-air by viewing numbers for time spent listening to broadcasters. (And online radio is only 15 years old – 5 years, if we count the time starting with major broadband penetration.)