Communications manager and executive committee member Radiodays Europe, Rosie Smith, says over the past 10 years radio has been killed off so often that it’s starting to look like we work in an industry that is part of a modern day murder mystery or true crime drama.
TV, social media, the internet, aging listeners and video etc., the list of suspects is long with more added year on year, and that’s not to say radio doesn’t have its problems as young people, the must-haves for all stations are elusive, too busy playing Fortnite to be tuning in the Top 40 these days.
Far from being dead audiences still come back to radio as it is evolving whether it wants to or not.
At Radiodays Europe 10 years on from when the curtain came up, we have seen the evolution of radio, its death, resurrection, death, revival and more.