​iHeartRadio Australia partners with The Loop

Australian television music show, The Loop, is partnering with ARN’s iHeartRadio Australia to deliver exclusive, televised live music performances to viewers across the country.

The unique partnership – a first between iHeartRadio Australia and an Australian commercial television network – will see The Loop on Network Ten’s ELEVEN broadcast exclusive content from iHeartRadio Australia’s live events and artist experiences, bringing audiences closer than ever before to the music they love.
Hosted by Scott Tweedie and Olivia Phyland, The Loop’s partnership with iHeartRadio Australia kicks off from Saturday 9 July with a special, intimate acoustic performance by American singer-songwriter Mike Posner.
The Loop’s exclusive broadcast of iHeartRadio Australia concerts is part of the ELEVEN program’s commitment to support live music across Australia and follows its recent partnership with music festival Groovin The Moo.
The Loop will also bring Australian audiences weekly exclusive performances from iHeartRadio LIVE events from around the world. Recent concerts include shows by pop superstars Coldplay, Ariana Grande, Demi Lovato, Jason Derulo and Jennifer Lopez.
The Loop Executive Producer, Ciaran Flannery, said: “Reaching about 400,000 Australians every weekend, The Loop has grown over the years to become the go-to television show for music lovers.
“Our viewers love live music, which makes this new partnership with iHeartRadio Australia the perfect fit. Now they can see some of the most incredible performances in the world every single week.
“This will further cement The Loop as a key fixture in the Australian music industry. We can look forward to a series of jaw-dropping gigs, and we can’t wait,” he said.
iHeartRadio Australia’s Content Director Brett “Nozz” Nossiter said: “The iconic iHeartRadio LIVE series powered by Optus is all about getting fans closer to the music they love.
“We not only connect audiences to the world’s hottest stars, and give behind-the-scenes access to events and amazing fan experiences, but iHeartRadio also broadcasts compelling and unique interviews, performances, and more, broadcast nationally on the KIIS Network and accessible through iHeartRadio Australia’s social and digital channels. 
“This exciting new partnership with The Loop now opens up yet another way for music fans to access these incredible money-can’t-buy-experiences and amazing content,”
he said.
As well as a live events platform, iHeartRadio Australia is a free, all-in-one digital radio service that lets audiences listen to their favourite live stations across Australia, New Zealand and the US. Listeners can also create commercial-free custom stations and find the best audiocasts to create personalised daily custom talk stations.

Tags: | | | | |