The Macau Government Tourist Office and Sydney’s News Talk 2UE have partnered to create a custom campaign to promote the sights and sounds of Macau as a tourist destination.
2UE Weekend Afternoons presenter Tim Webster and his team visited Macau in South-East Asia for four action-packed days, including a live two-day broadcast from a suite at the spectacular Conrad Macao at Cotai Central.
During the visit, Webster visited the Macau Eiffel Tower, did the Skywalk at AJ Hackett Macau Tower and Macau by night.
The first phase of the Macau campaign on 2UE aimed to created interest in Macau as a destination, with two lucky listeners winning a magnificent prize of a five-day trip to Macau.
Macau is a cultural fusion of Chinese and Western cultures. From culinary delights, to world heritage listed monuments and public squares, to first class hotels, shopping, entertainment, shows and attractions for every appetite.
During the weekend of the broadcast on October 16 and 17, a number of videos were produced to showcase the true cultural destination of Macau. The videos and photo gallery can be viewed at here.
“2UE was able to deliver our client and listeners engaging video and radio content by utilising Tim Webster’s skill not only as a leading radio broadcaster but a top level television presenter, demonstrated by a stunning series of videos which matched the on air programming heard across the weekend,” 2UE Program Manager Clinton Maynard said.
“The Macau Government Tourist Office’s objective was to showcase to our listeners that there is much more to Macau than its stellar casinos – after 500 years of Portuguese reign it is a real fusion of Chinese and Western cultures. Culinary delights, world heritage listed monuments, first class hotels, shopping, entertainment and attractions for every appetite young and old. The campaign has been a great success and Tim’s program received great feedback from our listeners.”