Adelaide gets the KIIS of life

This year has marked the much-anticipated extension of ARN’s hugely successful KIIS brand beyond Sydney and Melbourne.

It appears the rebranding of Adelaide’s Mix 102.3 has begun in earnest with banners spotted around the city this week.

ARN revealed late last year Mix 102.3 and Brisbane’s 97.3 would be rebranded under the KIIS label but would not be renamed to retain their strong heritage within their individual cities.

ARN National Content Director Duncan Campbell, spoke to radioInfo in November last year regarding the rebrand,

It was imperative to retain the strong heritage of both 97.3FM and Mix 102.3. They are both highly successful #1FM stations and this rebrand is an evolution of the “Get Happy” marketing campaign launched in January this year.

The essence of the Brisbane and Adelaide stations, including their music and high performing breakfast teams, will remain unchanged.

Read the earlier interview here.

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