ARIA’s CEO says Australian radio must do more for local artists

The CEO of the Australian Recording Industry Association, Annabelle Herd, has told The Australian (subscription required) that Australian music quotas for radio are underwhelming.
 
Ms Herd, who took over the role of CEO in January, told the Australian, “I think the quotas are insufficient to encourage radio to play Australian music.”
 
Commercial radio stations in Australia are required to play a maximum of 20% Australian content, while free-to-air television has to ensure 55 per cent of their content is local, with the government looking at three new forms of content regulation, says the article.
 
Herd says “They’re changing the television rules, but music hasn’t really been brought into that conversation. We’ll certainly be talking to the government about Australian content on both radio and on the streaming services.”
 
“We need radio to really back those younger emerging artists, more than just the existing legacy artists.”

 
 

 


 


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