Big Mobile™ has signed a partnership with AudioBoom aiming to strengthen the mobile marketing company’s network with exclusive spoken-word content incorporating audiences across leading broadcasters and podcasters in news, sport, business and entertainment.
 
In the last 12 months, 2.9 million Australians have listened to a podcast with penetration set to increase to 1 in 2 Australians.
 
Advertisers can reach a highly engaged audience through pre and post-roll audio and also video advertising. Targeted to over 20 featured channels and posts, including the popular Undisclosed series, content is distributed across iTunes, Google Play, Facebook and other platforms.
 
Graham Christie, Group CEO and partner at Big Mobile said: “Podcasts have become a popular feature of people’s mobile lives. AudioBoom brings a new and unique audience to Big Mobile where brands can now deliver their message with 100% share of voice, and at scale across leading spoken-word content that users have self-selected.”
 
AudioBoom CEO Rob Proctor said: “AudioBoom’s digital on-demand network is made up of the biggest names in global and local broadcasting and is home to many of the world’s largest broadcasters and podcasts including: The Sun, NBC Sports, Yahoo!, The Times and Undisclosed. We’re pleased to partner with Big Mobile as our exclusive representative in Australia.”