A boost to digital radio listening in first survey

Digital radio listening has increased in the first survey for 2015 with 3.2 million people now listening  to radio each week using a DAB+ digital radio in the five metropolitan capitals, according to GfK figures released by Commercial Radio Australia (CRA) today in the DAB+ quarterly update. 
DAB+ figures show listening continues to grow with 24.2% of people in the five state capitals where DAB+ is available, listening on a DAB+ digital radio device.  The figures indicate 1.5 million more people listen to radio on a DAB+ device than listen to radio via streaming and on DAB+ they are listening for twice as long.

Commercial Radio Australia chief executive officer,  Joan Warner said:  “Australian radio listeners continue to support DAB+ digital broadcast radio.  The industry has invested in a robust reliable future technology that is easy for listeners to access, is free, live, local with high quality content.”  

A range of new DAB+ product continues to enter the market; the latest is the first DAB+ radio for boats.  There are now more than 400 DAB+ digital radio devices available.  A comprehensive list of receivers is available at www.digitalradioplus.com.au.  

Full details of the report are available here.





Tags: | |