TR FM presenter, sports broadcaster and digital producer Bryce Ruthven has joined Hit 104.7 Canberra to present drive and weekends.
Recently Ruthven told radioinfo how the Covid-19 virus has given him the opportunity to produce different content on social media in his own personal initiative.
He conducted Instagram Live interviews with a few of the cast of Married At First Sight.
“These have been ‘restriction free’ interviews now they’re all off contract and have gained a large reach through my own personal Instagram and the MAFS participant I’ve interviewed. MAFS fans have gone crazy over them, having the direct opportunity to talk to their favourite participant from the show. For example, the Live chat with Michael Goonan & KC Osborne reached over 30,000 views in 24 hours.
“As far as I’m aware this is a first of its kind within the industry, doing Instagram Live interviews.”
He continued the series by branching out to music artists, TV personalities and other radio people, while most of Australia is engaged to social media during the pandemic lockdowns.