Did You Know – race week wrap up

In the week leading up to the Melbourne Cup, Sportsbet aired the most ads in the Gambling category with 1,293 instances across 24 stations, between 26 October – 1 November 2016.

This was closely followed by Ladbrokes with 1,206 instances across 15 stations. 

Triple M was the network to air the most gambling ads with a total of 1,087 instances across its stations 2MMM, 3MMM, 4MMM & 5MMM.

Nova aired the second most number of gambling ads, followed by the Hit Network, Macquarie Media and ARN’s Pure Gold Network.

Aircheck’s Did You Know is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Central Coast, Newcastle & Geelong. Click here for a detailed list of stations monitored.

Did You Know mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding Credits and Sponsorships) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.

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