It’s been a while since we heard from Guy Dobson, the former Content and Creative Chief at SCA who left the network in 2019. But he’s made plenty of noise over the past few months. First as part of the syndicate that purchased Mix and Sea on the Sunshine Coast from the late Glenn Wheatley and his backers, and now, a whole new radio concept to cover the Middle East and the Asia-Pacific regions.
His new organisation, Asia Radio Concepts (ARC), where he’s a Director, has entered into a working agreement with Liverpool Football Club (LFC) to establish LFC-branded radio stations throughout the Middle East and Asia-Pacific. The multi-year agreement will see the creation of the world’s first football-branded and content-driven “LFC Radio” stations.
Dobson says he’s thrilled to be working with one of the greatest football brands in the world on what he describes as a “ground-breaking concept.”
Dobson went on to explain, “The broadcast industry is highly competitive, and radio networks are always looking for that winning formula and a point of difference, and that’s where ARC and LFC Radio fits the brief perfectly.
“ARC will work closely with interested radio groups to re-prograM existing radio stations in terms of both music format and content offering, to maximize audience reach in that respective market, and relaunch those stations as “LFC Radio.
“These stations will not only benefit from the content and sales expertise of the radio executives at ARC but will be associated with one of the most respected and strongest brands in the world, Liverpool Football Club.”
The roll-out of LFC Radio branded radio stations will have an Asia-Pacific first strategy, including the Middle East, before expanding into other territories and regions.
LFC Radio stations will also carry LFC content, including LFC match reports, LFC news updates, plus player and coach interviews.
The introduction of LFC Radio will enhance the sight and sound offering for both football fans and corporate partners around the world.
ARC is now in-market with the LFC Radio concept. Interested parties should contact: Guy Dobson l ARC Sydney l [email protected]
Peter Saxon