A campaign for ProDiet Cat Food produced by Eardrum for Ogilvy Hong Kong has won the top International prize at the Mercury Radio Awards in New York.
A sassy, surly and brutish cast of cats including a Russian princess, a Persian convict and a lady boy have had Eardrum walking away with the award this year.
‘We really needed an exotic cast to do these scripts justice.’ says Eardrum’s Creative Director, Ralph van Dijk. ‘The end result is a very visual campaign with a great twist’.
The other big award of the night, the $50,000 Best of Show went to the Richards Group for their long-standing and hugely successful Motel 6 campaign.
Eardrum’s Creative Director, Ralph van Dijk.