Emmis Communications, a US radio Network is addressing the growing appetite for on-demand audio by leveraging the integrated services of Omny Studio, a cloud-based audio management platform, and Triton Digital, a leading technology provider for the audio industry.
Through this relationship, Emmis will utilize a first of its kind, end-to-end solution for on-demand audio content comprised of market-leading technologies from both Omny Studios and Triton Digital. The robust solution enables audio publishers to capture, edit, distribute, analyze and monetize on-demand content in an easy and streamlined manner. Emmis has already begun using this integrated technology to automatically create meta-data rich digital audio archives for each of its shows, dramatically reducing the effort required to publish on-demand content.
Emmis will also use Omny Studio’s integration with Triton’s Advertising Platform, TAP Podcast, to monetize its podcasts using dynamically inserted ads. In addition to dynamically inserting ads into both current and library content in real time, TAP Podcast has the ability to deliver highly targeted, contextually relevant ads to audiences, benefiting listeners and increasing value for advertisers.
“We are impressed with how quick and easy this solution makes both creating and monetizing high- quality content for our engaged listeners,” said Chase Rupe, VP of Programming and Operations, and Director of Streaming at Emmis Communications.
“The solution from Omny and Triton is the complete audio management tool that we’ve been waiting to find for quite some time, enabling us to be more efficient, offer more engaging content and reduce production costs.”
“We remain dedicated to providing intuitive and reliable technology that enables publishers of all audio formats to manage, measure and monetize their digital audio offerings,” said John Rosso, President of Market Development at Triton Digital.
“We are pleased to integrate our technology with Omny Studio to provide Emmis with an end-to-end solution that enables them to easily and efficiently manage and monetize their on-demand content.”