The commercial radio industry has recorded growth in metropolitan advertising revenue of 5.23% for August
Figures sourced by Deloitte and released today by industry body Commercial Radio Australia (CRA show total revenue of $62.828 million for the month.
August figures for the individual markets showed that Adelaide led growth figures, reporting a significant increase of 12.43% to $6.061 million, Sydney was also up 8.58% to $19.642 million, Melbourne rose by 4.63% to $19.314 million and Perth was up 1.31% to $8.219 million. Brisbane was down slightly on last August dropping 0.62% % to $9.593 million.
The year-to-date figures show growth across all markets with a rise of 6.88% to $124.721 million. Adelaide was up 11.98% to $11.888 million; Sydney increased 8.12% to $38.567 million, Melbourne rose 7.37% to $38.392 million; Brisbane continued the trend with a 3.77% increase to $19.436 million and Perth grew 3.22% to $16.437 million.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.