Hamish & Andy practise Ninja Marketing

Radio stations are constantly scheming new promotional products they can give away to raise their brand awareness and loyalty. Inspired by guerrilla marketing campaigns, Hamish & Andy have taken it a step further with ninja marketing.

The duo ordered in 50,000 branded napkins to send to listeners who, as Napkin Ninjas, were instructed to covertly place them in local cafes and restaurants.

With Hamish as the Napkin Sensai and Andy as The Distractor, the pair demonstrated the best ninja marketing tactics in the video below.


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