Consultancy Sound Story have made several key hires across Sydney, Melbourne and Brisbane including Kate McCabe (pictured) as Strategic Communications Lead.

Kate was a Senior Advisor, Strategic Communications for the Victorian Department of Premier and Cabinet with experience in arts and entertainment at Museums Victoria, the ABC and Remote Control Records.

Melbourne-based McCabe said:

“I’ve had my eye on Sound Story for some time – what they’re doing feels different. They are providing our local creative sector with proven corporate-inspired strategic comms expertise, and that’s exciting. I’m looking forward to working with Sound Story and sharing my learnings from the issues-rich wheelhouse of government.”

Sound Story has, alongside Kate, further strengthened its team with the appointment of Nick Price as Corporate Communications Specialist. Based in Brisbane, Price will work closely with Zanda Wilson, who joined the business when it launched in 2023 and has now been promoted to Head of Corporate Communications.

The addition of Kate and Nick to the Sound Story team adds to the recent appointments of Melbourne-based Geoff Cope-Watts as Senior Communications Specialist and Sydney-based Brooke Boland as Consumer Communications Specialist. Geoff and Brooke will work with Jane Elliott, Communications Director, who joined from NOVA Entertainment in 2023.

Geoff has worked in commercial radio for over 20 years at NOVA Entertainment, ARN, SCA and Nine, as well as more recent stints at SBS, before transitioning into communications at Thrive PR + Communications. Brooke has significant expertise in public relations, social media, and influencer marketing, having spent over five years at Sling & Stone, as well as stints at PR agencies Red Havas and Klick X.

Sound Story was founded in 2023 by Managing Partners Jake Challenor and Brian Lawlor, and works with leaders and challengers in the creative industries across music, media, technology, fashion and more.

Kate McCabe photograph by Bobby Dazzler