Ex radio folk lift attendances
Three and a half years ago, veteran broadcaster and long time pastoralist, Murray Wilton, left 2UE to become General Manager of Sydney’s iconic Royal Easter Show.
At the time he described it as his “dream job.”
Along the way he recruited a number of other experienced radio people to senior positions. Among them Paul Bowd – Head of Commercial; Roger White – Media Manager and Karen Parker-Dolan – Competitions Manager.
How’s that worked out for organisers?
Paul Bowd, experiencing his first Sydney Royal Easter Show says he is delighted with the crowd numbers and promotional support/ sponsor activations. “The 2017 attendance figures have far exceeded our expectations. Over the two weeks we entertained 922,827 visitors, a massive increase of 23% on the 2016 Show and 9% ahead of our budgeted forecast. I couldn’t have asked for better support from our Media Partners and their coverage certainly played a large part in our extraordinary visitor figures – the highest in over a decade.”
Radio partners included:
2GB/2UE Alan Jones introduced the Man from Snowy River each night on the big screen at Spotless Stadium and gave away $10,000 worth of Harvey Norman gift cards in a cross promotion plus on air ticket giveaways.
ARN: KIIS, WSFM and The Edge Kyle and Jackie O sponsored the Haunted House of Horrors, Panic Rooms, Torture Test and Slingshot activations. Last year they won an ACRA for the Haunted House of Horrors and WSFM ran a Pie Hole food challenge with Jonesey and Amanda with promotional support The Edge. Plus on air ticket giveaway
2ME: did a 14 day Outside Broadcast.
AFTRS students from the 2017 class of Graduate Diploma in Radio broadcast live from the 2017 Sydney Royal Easter Show via a pop-up station Show Radio on 107.9 FM, online and via the iHeart radio app.
Other Media Partners included:
Ch 9: Sponsorship of the Woodchop Arena and Grand Parade plus on air ticket giveaway
Ch 7: On Site Studio activation . Guest appearances by Mark Ferguson, Kylie Gyllies, Larry Emdur, Michael Usher, Tom Williams and others plus on air ticket giveaway
AWW: Naming rights sponsorship of the Australian Women’s Weekly Theatre Kitchen
News Corp: Daily Telegraph Paddock sponsorship, Glamping Promotion plus Daily Highlights map / Show Guide and ticket giveaways plus Newslocal ticket giveaways
The Land: Sponsorship of Sydney Royal Showgirl Competition, Rural Achievers Awards and Agrichats plus editorial support