NOVA Entertainment have a new co-marketing campaign with Amazon Alexa, designed to educate audiences on the ease and accessibility of NOVA’s content through Alexa-enabled devices.
NOVA has partnered with Amazon Alexa to showcase the ease of accessing NOVA’s full audio offering across radio, streaming and podcasts via voice.
Chief Growth Officer, Adam Johnson, says, “Having already worked with Amazon on a number of initiatives, when they approached us with the opportunity to collaborate on a co-marketing campaign it was another great moment for the brands to come together to further grow this emerging way of listening and to show Australians how easily they can use their voice to access audio content throughout the day.
“Bringing Nova, Smooth FM and the Nova Podcast Network together for the first time, this is a fun campaign where Alexa is always on hand to integrate our brands and our presenters in the lives of our listeners.”
The campaign creative, featuring Kate Ritchie, Tim Blackwell and Joel Creasey from Nova’s Kate, Tim & Joel drive show, Smooth FM evening announcer Cameron Daddo, Nova’s breakfast shows around the country and Nova Podcast host Tanya Hennessy, will run across broadcast video on-demand, online video, socials, OOH, radio (broadcast and streaming) and podcasts.
Country Manager for Amazon Alexa, Australia and New Zealand, Kate Burleigh, says, “Since smart speakers launched in Australia several years ago, growth in radio and podcast listening at home significantly increased as Aussies discovered a new way to listen to audio content. Our partnership with NOVA demonstrates the commitment and focus both brands place on delivering brilliant listening experiences that delight our customers, whenever they want it, simply by asking Alexa.”