NZ commercial radio audiences thriving: Survey 3

The results of 2017’s third New Zealand Commercial Radio Audience Measurement survey are in, and 3.36 million people, more than 80% of New Zealanders aged 10+, listen to commercial radio each week

Radio Broadcasters Association CEO Jana Rangooni says “This survey is the third this year, and the third that shows growth in commercial radio audiences across New Zealand. The overall consistency and stability of the data demonstrates the credibility of New Zealand’s largest media survey with almost 15,000 people surveyed. It also shows the loyalty that listeners have to the stations they use every day.”

Survey 3 2017 has shown that commercial radio continues to thrive, delivering compelling results across key demographics. Highlights include:

  • People 10-17: 75.0% listen each week
  • People 18-34: 81.0% listen each week
  • People 25-44: 84.9% listen each week
  • People 25-54: 85.2% listen each week
  • People 45-64: 83.7% listen each week
  • People 55-74: 79.7% listen each week

NZME Acting Chief Commercial Officer Matt Headland says “Another strong survey for commercial radio and evidence radio is an increasingly important channel for advertisers to connect with highly engaged audiences and we’re thrilled with the continued strength of the medium.

MediaWorks Group Content Director Radio Leon Wratt points out “Radio continues to have a strong connection with audiences all over the country. This is something to celebrate but we will keep innovating to ensure radio remains as relevant in the future as it is now.”

The tables below show the ranking of the major commercial Networks by Weekly Reach, Station Share and Breakfast share across all people 10+ and the key 18-34 and 25-54 demographics. Follow this link for individual market breakdowns.

Click the charts to enlarge them.

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