Pandora will be ending its service to listeners located in Australia and New Zealand at the end of this month.
A Pandora spokesperson says, “After analysis and consideration of external factors, we have decided to discontinue our operations in Australia and New Zealand and will shut down the service on July 31, 2017. While our experience in these markets reinforces the broader global opportunity long-term, in the short-term we must remain mindful and focused on the expansion of our core business in the United States.”
radioinfo foreshadowed the closure last month. It was in March Pandora’s inaugural Managing Director for the ANZ region, Jane Huxley, left Pandora to pursue other opportunities.
Taly Yaniv, Director of Revenue Operations for ANZ, was appointed Interim Head with a permanent replacement never made.
The closure was confirmed by an employee on June 27th.
“I am honored to have worked with the talented and dedicated team leading our Australia and New Zealand operations. Since we opened our doors in 2012, the team grew our user base to over one million monthly listeners, delivered market-shaping advertising and retail distribution deals and executed highly successful music events and sponsorships. To that end, I’d like to thank our employees as well as advertisers, automotive and consumer device partners for their support. And lastly, but perhaps most importantly, I’d like to thank our listeners for giving us the opportunity to connect them with the music they love” – Rick Gleave, Director of Business Development and Partnerships at Pandora:
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