PM backs Prince Will…for PM

Nova’s made the most of the Royal visit with an ambush marketing campaign celebrating the young couple’s trip down under.

Handing out Nova branded signs saying “Say hi to Harry for me” and “Will for PM” to waiting crowds – the campaign hit the jackpot when the actual Prime Minister was snapped holding one of the signs.

We knew the PM was a fan of the Royal Family but we didn’t think he’d take it this far! 

Tags: | |