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People in the radio industry seem to have short memories.
Remember how Magic 11 in Sydney was nicknamed Tragic 11 by the industry very quickly after it was rebranded from the old 2UW in the late 1970s/early 1980s?
What do you think Hit107 (and the possible variations in Sydney, Brisbane and Perth) will be called if the rebranding isn't as successful as SCA thinks?
Or, is their Adelaide station already being called that behind their backs?