SCA launches digital initiative

75 apps launched. A very appy day for SCA.

Southern Cross Austereo has launched its biggest ever digital initiative with 75 new smartphone apps available from today. The launch will enable mobile users to listen to any of its radio stations anywhere for the first time.
SCA’s regional network of radio stations now all have smartphone apps in addition to the improvements made to all the current metro stations’ apps. Downloadable for free, mobile users will receive more information than before from SCA’s stations and personalities and will gain full access to mobile websites plus a new, better streaming quality. The apps were built by All In Media.

Under development for months by SCA’s Digital and Innovation Department, the advancement allows SCA to be able to provide more relevant information to what they belive is their ‘broad community of passionate fans’. This insight will permit the company to create new and compelling experiences for listeners and clients into the future.
Director of Digital and Innovation Clive Dickens said: “This is a huge milestone for our business. Now audiences from every corner of Australia have the ability to listen to any of our 83 local and digital free to air radio stations wherever they go.  Within the past year our mobile website traffic has increased by over 500%, so it is more important than ever that we continue to re-define the way our listeners enjoy radio content.”
Features of each app include:

  • Intelligent streaming: CD-quality audio on WiFi, less drop-outs on the go 
  • Website: access each station’s mobile site
  • Guide: see what’s playing now and what’s coming up
  • Get in touch: contact the studio directly by phone or email
  • Alarm: Set it to wake-up to your favourite shows
  • Podcasts: Listen to the best bits of your favourite shows anytime
  • Social: Connect with the station on Facebook and Twitter

The apps for all stations are available on iOS and Android and can be downloaded from station websites, search the station name. The apps were created by All In Media.