SCA partners with VRC

Triple M and Fox FM have partnered with the Victoria Racing Club on all their events and race days for the next year.

Race goers will see Triple M and Fox FM front and centre at VRC events and initiatives including the Emirates Melbourne Cup Tour, the Emirates Melbourne Cup Parade, Super Saturday, Sofitel Girls Day Out, Turnbull Stakes Day and Myer Fashions on the Field Launch.

The VRC will be working closely with SCA’s extensive stable of personalities and its wider portfolio of national stations and media platforms across the Triple M and Today hit Network. The promotion will create awareness and demand for the entire calendar of VRC events to racing fans around the country.

SCA General Manager Melbourne, Cathy Thomas said: “We are very excited to be partnering with the VRC to take the ‘sport of kings’ to our listeners and fans around Australia. All eyes will be on Flemington, Melbourne and Victoria and we look forward to not just the Melbourne Cup Carnival, but a whole year’s worth of exciting events as the VRC’s official radio partner.”

VRC Chairman, Michael Burn, said: “The VRC team was impressed by the creative and considered ideas that SCA brought to the table, which will take Flemington and the Melbourne Cup Carnival to new audiences through engaging and entertaining content on the Triple M, Hit andregional networks and their impressive digital channels. This will be a 365 day a year partnership that will deliver mutual benefit. It’s a terrific fit.”

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