For International Women’s Day SCA partnered with health and travel insurer nib and media agency EssenceMediacom, for a unique campaign across LiSTNR, Hit and Triple M commencing with a Women of Greatness immersive, live event hosted by Sarah Grynberg.
nib’s Health First campaign will feature across the entire SCA audio ecosystem and nib will sponsor key LiSTNR podcasts, have promotional content with the Hit Network’s Carrie & Tommy Drive show, and extensive streaming and broadcast audio commercial packages.
Grynberg, the host of LiSTNR’s successful A Life of Greatness podcast, hosted a panel of trailblazing women who are pioneering putting their health first this year with nib at the helm on 8 March to coincide with International Women’s Day. The event will feature as a later episode on A Life of Greatness.
Her panel guests included:
- Erin Molan, the host of the 2Day’s Hughesy, Ed & Erin Breakfast and host of Erin on Sky News Australia and columnist for The Daily Telegraph.
- Sam Squires, host of LiSTNR’s On Her Game podcast and an award-winning sports journalist, presenter, author and the founder of Sportette – a women in sport think tank designed to challenge the way people think about women in sport.
- Tamika Upton, women’s rugby league premiership winner and world-class fullback professional rugby league footballer for the Newcastle Knights.
- Kate Sheahan, head of women’s football for Richmond and former AFL player for Collingwood.
The campaign encourages listeners to visit The CheckUp, nib’s free health and wellbeing hub on its website to find tips and tricks from experts and professionals and learn more about their own health using nib’s free online ‘HealthCheck’ tool.
SCA Head of Radio Sales, Amanda Unwin, says, “Following the success of nib’s campaign with SCA last year, we have stepped up our partnership this year to develop an integrated audio ecosystem approach.
“As a teacher, speaker and writer who focuses on mindset, human behavior, and wellness, Sarah Grynberg is a natural fit for nib for the campaign that launched on International Women’s Day.
“This campaign demonstrates our ability to offer clients an effective integration with our content and talent to really amplify nib’s ‘Health First’ positioning.”
The nib ‘Health First’ campaign launched on 8 March.