SCA’s Entertainment Media Unit GM pursuing new venture

Southern Cross Austereo has announced that Ben Parsons, Head of Television and General Manager Entertainment Media Unit will depart the company at the end of February after 16 years to pursue his own venture.

Chief Executive Officer Rhys Holleran said:“I have worked with Ben throughout his entire journey with our company and I am incredibly proud to have been a part of that. He has achieved a lot and played a great role in the growth of our business, working across many areas including creating the integrated content strategy for TV, radio and digital. We wish him all the best for the future.”

Parsons said: “It has been an extraordinary journey and I have been privileged to work with some of the best media executives in the business. SCA is now one of Australia’s most diverse media brands and is well set for future growth. I would like to take this opportunity to thank everyone that I have had the opportunity to work with and wish all at SCA the best for the future.”

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