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Peter Saxon writes…
I didn’t know him well, personally, but I certainly knew of him.
During his second stint at 2UW (now KIIS 106.5) from 1978–79, I was sales manager at the new born 2WS (without FM). All the executives, including general manager Keith Graham and assistant manager Mike Webb were gathered in the boardroom to see the first presentation from the small research firm that the station had hired to figure out where we sat in the market place.
The firm’s principal introduced himself as Max Stolznow and, Keith, with his wry sense of humour asked him, “what was it before?” The joke went over Max’s head as he pressed on to describe how listeners perceived the various breakfast shows of the time.
He described 2UE’s Gary O’Callaghan as a gentleman, a much loved uncle, who you’d be delighted to have over for breakfast. Malcolm T Elliot, who had shot to a 16.5% share, was described as someone who would sit down at your table grab all the bacon, knock over the jug of juice, swear at your kids and make a pass at your wife.
He was the original “shock-jock” in the true meaning of the term – a style totally unheard of in Australian radio at the time.