Why are you in radio anyway?
1 October 2018 · Features · News · Radio Tomorrow with James Cridland
Radio Tomorrow with James Cridland
I had a conversation a while ago about FM RDS, that thing which tells you what radio station you’re listening to on a big screen in your car, so you don’t fo...
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Both RDS on FM and text display on DAB+ apart from displaying addional station ID, song now/later, weather and news bites could well be opportune for running advertisements and competitions.
Most radios have a one line text display and have a slow-running text display and the rate of display of text cannot be adjusted. Are potential customers willing to wait to read an advertisement.
In the case of DAB+ there are not many receivers with an elaborate colour display which may be conducive for monetisation of running text services. There is an Australian-designed kit https://www.ebay.com.au/itm/DAB-FM-Digital-Radio-Development-Board-Pro-/142016258850.
Unfortunately it requires knowledge of electronics and radios with elaborate displays appear to be few and far.
Therefore unless there is some kind of incentive such as competitions for prizes in order for people to watch the text display, there is the risk that the 'running text' display may be 'blocked' by switching to display mode of time, signal strength and date.
Regards
Anthony of exciting Belfield
I wish to comment briefly on one aspect of the article, on RDS and text services broadcast via FM and DAB+.
Both RDS on FM and text display on DAB+ apart from displaying addional station ID, song now/later, weather and news bites could well be opportune for running advertisements and competitions.
Most radios have a one line text display and have a slow-running text display and the rate of display of text cannot be adjusted. Are potential customers willing to wait to read an advertisement.
In the case of DAB+ there are not many receivers with an elaborate colour display which may be conducive for monetisation of running text services. However, there is an Australian-designed DAB evaluation kit made by "6th logic dab evaluation board made by "6th Logic". Google search terms "6th Logic", dab, evaluation kit.
Unfortunately it requires knowledge of electronics and radios with elaborate displays appear to be few and far.
Therefore unless there is some kind of incentive such as competitions for prizes in order for people to watch the text display and unless some other information such as news and weather are deleted because of the slow scrolling speed, there is the risk that the 'running text' display may be 'blocked' by switching to display mode of time, signal strength and date.
Regards
Anthony of exciting Belfield