Media networks combine to deliver super-sized audiences.
With The X Factor live shows about to kickoff, Fremantle Media Australia, the Seven Network, NOVA Entertainmentand Authentic Entertainment have teamed up to launch Radio X Factor.
The show will build on the strength of the brand and the large Australian fan base with a nationally syndicated new radio show, hosted by Nova’s Kent Small from Smallzy’s Surgery.
With exclusive backstage access, Radio X Factor will be recorded directly after each Sunday’s live show and will capture all the raw emotion of the contestants, the heartbreak and the elation, right in the moment.
Produced by Authentic Entertainment, Radio X Factor is packed with candid chats with judges and contestants, asking the questions the fans want answered and delivering some big performances from favourite contestants and special guests. It will feature music from global X Factor stars and Australian performance highlights.
Radio X Factor launches on the Nova Network nationally this Monday 11th August at 6pm, prior to The X Factor Live Decider 7:30pm on the Seven Network.
In partnership with The X Factor’s sponsor Woolworths, Radio X Factor will be broadcast each week from the ‘Woolworths Green Room’ where the judges, host, contestants and guest stars will drop by.
FremantleMedia Australia General Manager, Brand Partnerships, Zara Curtis said: “Radio X Factor is the latest collaboration for the global phenomenon that is The X Factor, which has helped create internationally successful recording stars and introduced fresh new music to Australian and international fans. This is a perfect way to extend the show’s appeal so fans can engage and experience even more highs and lows from contestants and insights from judges as we head towards the all-important live performances.”
NOVA Entertainment Group Program Director Paul Jackson thinks the partnership is “a fantastic opportunity for listeners to get behind the scenes of one of Australia’s biggest shows and get unbelievably close with the contestants as they get closer to having their dreams realised. Smallzy talks to the biggest artists across the world nightly on ‘the Surgery’, he’s the perfect person to start talking to these aspiring stars at the beginning of the journey.”