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Generally stations that are for one market may not mean success in another market.
For the Illawarra market, Sydney and Nowra stations do not rate as well as the local Illawarra market.
In contrast, Sydney station KIIS 106.5 (formerly Mix 106.5, formerly 2UW) is the highest rating station in the Campbelltown market outrating C91.3.
https://radioinfo.com.au/news/kiis1065-on-top-in-campbelltown-strong-result-for-local-c91-3-xtra-insights/
I cannot comment on the reception quality of the Sydney stations in the Illawarra market, but it does indicate that (i) stations outside the market area can outrate the local area and (ii) stations that do rate ate meeting a market need.
However caution if a station is going to be networked from one market area, for example Sydney may not meet the market needs of another market.
That's even if localism is removed from a program for example Sydney weather and traffic reports broadcast in Cairns.
There may be exceptions such as a truck stuck at Galston Gorge or the Harbour Tunnel. Opinions and comments about that may well be amusing.
Thank you
Anthony, Strathfield South, in the land of the Wangal and Darug Peoples of the Eora Nation