The creator-first music, entertainment, and technology platform LiveOne, will renewal of its audio advertising partnership with digital advertising platform DAX.

The exclusive contract, originally signed in 2015, has been expanded to include DAX America selling brand new in-car audio opportunities. DAX  is owned by the Media & Entertainment group Global.

With more connected vehicles on the road, and drivers streaming more audio for entertainment, the partnership will enable advertisers to reach listeners during some of the most attentive and high-impact moments of the day.

Bradley Konkol, Head of Product and Engineering at LiveOne. said: “DAX US has been instrumental in helping us maximize advertising opportunities while delivering exceptional value to our music-loving audience. We look forward to building on our shared success and we expect to see considerable growth in the programmatic audio market next year. At LiveOne, we are projecting a 30% YoY increase in programmatic audio ad revenue in 2026.”

The DAX idigital advertising platform in the United States enables brands to connect with more than 108 million monthly listeners and 40 million unique listeners through music streaming, radio, podcasts, and mobile gaming.