Caravan of Content: on the road to radio’s future

Australian radio audiences are being treated to a sample of the future of broadcasting with Hamish and Andy’s Caravan of Courage.

A multimedia extravaganza, you get the sense traditional radio is just one road.  The Caravan of Content makes its own highway – available any time any place via podcast, web, blogs or Digital Radio with pause, playback and time shifting.

The real courage is broadcasters ignoring the old trail.  Even caravans have Internet connections these days, their owners have plenty of devices to consume content, and the freedom to go wherever they want on the highway to the future.

(Guest Blog by Edward Mandla)