After being fired by WTLC-FM. Indianapolis, Rusty Redenbacher (pictured) says the radio station’s definition of frowned-upon self-promotion is difficult to reconcile with years he’s spent plugging the company in his multimedia life.
 
Rapper/songwriter/DJ/producer Redenbacher said that WTLC management cited a “zero tolerance” policy when dismissing him for spinning the song Sriracha, a tune by Indianapolis band Cosby Sweater, featuring vocals by Redenbacher himself, during his programme Club 106.7.
 
It seems it’s a conflict-of-interest no-no for a WTLC on-air personality to play a song that includes the personality as a performer.
 
Redenbacher said Sept. 27 wasn’t the first time he included Sriracha as the closing song of three-hour mix show. Two months earlier, the tune was broadcast and it prompted no response from WTLC management.
 
Redenbacher said he doesn’t have bitter feelings toward his former supervisors, but he adds that he believes a suspension would have been more reasonable than the decision to dismiss.