Farewell 2WS and WSFM. ARN will rebrand the station in January 2025 to GOLD101.7 and a unified identity as the GOLD Network. The changes are made with the aim of connecting with a younger 25-54 audience while still appealing to the station’s loyal fan base.

The Gold Network will be lead by Brendan ‘Jonesy’ Jones and Amanda Keller (pictured above) in Sydney and Christian O’Connell on GOLD104.3 in Melbourne. Both stations will also have a fresh new on-air sound from next year, playing ‘Just Great Songs’ from artists including INXS, P!NK, Powderfinger, Bon Jovi and Bruno Mars, blending classic anthems with contemporary hits.

Sue Carter, previously GOLD104.3 Content Director, now to Head of Content – GOLD Network, said:

“Our refreshed GOLD brand in Sydney and Melbourne underscores ARN’s commitment to evolving with our audience. The new sound will resonate with listeners across generations. Real music, real connection, real fun! These changes will maximise value for our clients by making the GOLD Network a truly compelling choice.”

This rebrand indicates ARN’s plan to push for the key commercial 25-54 demographic that has been the stronghold of rival network SCA.

Vale 2WS and WSFM