Arbitron CEO vows to grow company, expand in multi-media

Arbitron’s revenues grew 16.8% in Q4 due to more Portable People Meter (PPM) markets, but profits were down a bit, though in line with expectations. In his first quarterly conference call, new CEO Michael Skarzynski vowed to win back business from Cumulus and Clear Channel in the markets where Nielsen is rolling out its radio sticker diary and he also spoke of growth opportunities in multi-media,