In 2019, Commercial Radio Australia and Triton Digital came together to announce The Australian Podcast Ranker. The ranker provides a list of 100 podcasts. At the top of the list, it describes itself as “Australian Podcast Ranker – Top 100 podcasts”. There’s one obvious problem here. The ranker only has a select group of podcasts on the list. Why? The Australian Podcast Ranker provides a platform for the radio industry to confuse potential advertisers in believing that they have a majority share of listenership in Australia. CRA and Triton ARE asking a bunch of podcasters outside of CRA’s member group to join The Australian Podcast Ranker. But podcasters are rightly declining.
