Best Practice for Search Engine Optimization for your Podcast

SEO is important for ensuring your show, or relevant episodes, are findable when your potential audience is looking for the content your podcast contains.
Said better (optimally), when people search for the topics your podcast covers, are you appearing in their results?

And, what can you do about being there?
Of course your website, your social media accounts, and your referral links/backlinks to your site all matter to your SEO and deserve your attention and understanding — but we won’t be getting into those in this article. Instead, we’ll be looking at what can be done on, and directly around, your podcast to optimize the search engine results for your podcast.