Lachlan Murdoch has "deep knowledge of, and insights into, all aspects of the media industry. He has an uncanny ability to understand how the community will respond to TV shows, headlines, personalities, content, news. As a media investor and as a media executive, he is inspiring," says Siobhan McKenna in a Profile in The Australian. "Illyria should only invest in businesses where Lachlan personally enjoys spending time managing and improving them," she says.