Nine out of 10 people still tuning in to radio in the UK as listening evolves

Despite changing listener habits, the latest RAJAR figures show that Radio continues to reach huge audiences across the UK with around 87.5% still listening every week

New RAJAR figures for 2019 show 48.1 million tuning in – or, increasingly, asking their smart speakers to play their favourite stations – for three hours per day, equating to 20.3 hours per week.

58.5% of listening is now on digital platforms, of which DAB is the biggest part (41%). Online listening, which includes smart speakers like Google Home and Amazon’s Alexa, stands at 12.5% and is the fastest growing area for radio – up 33% year-on-year.