The Return Of Mainstream Rock

In the early ‘90s, as Album Rock stations struggled to stay competitive with Classic Rock, many defaulted to “Heritage Rock” with lots of libraries and a handful of currents that sounded like Zeppelin, or Bad Company. (Remember “Bad Thing” by Cry of Love?) That format essentially dissolved when the New Rock Revolution began—stations finished the transition to Classic Rock, snapped up the Alternative franchise for themselves, or followed a harder path to Active Rock (especially since so much of the music powering Alternative fit there as well).