The new Nielsen framework extends a set of six consumer behavior threshold levels that provided early signals of spending patterns during the first three months of the health crisis. It lays out three possible timelines for each of the scenarios:
- Rebound: An early return to normal living conditions (schools, workplaces, stores, restaurants etc re-open) at some point in the third quarter of 2020.
- Reboot: A medium-term scenario that is positioned in the fourth quarter of the year.
- Reinvent: A longer-term view that places the world in a general return to normal living conditions at some point in the first half of 2021.