1170 SEN Sydney is onair, but what’s next for 2CH

1170 SEN debuted in Sydney at 6am this morning in what may well be a defining moment in radio.
Will a sports station work in Sydney, and can Classic Hits 2CH survive as a DAB+ only station?
The future of DAB+ may not depend on the fate of 2CH, but the ability of radio to convert listeners to another broadcast band will be on show.
Can 2CH get its loyal listening audience to purchase DAB+ receivers, a smart speaker or download the app onto their smartphone so that it can retain the gains made in the past survey, or will the station just wither away to nothing.

For Cherie Romaro and her team this will be a huge challenge not made any easier by the recent retirement of Bob Rogers
For the Sports Entertainment Network this is a huge gamble, but one that they are taking on with plenty of gusto and confidence.
1170 SEN launched at 6am this morning with Vossy for Breakfast and guests including Penrith Panthers Coach Ivan Cleary, Melbourne Storm star Dale Finucane and the Prime Minister of Australia and Cronulla Sharks fan – Scott Morrison.

The station has also begun a new advertising campaign with ads running across Channel Seven, as well as news.com.au and dailytelegraph.com.au




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