2003 European Radio Symposium – November 12th in Prague

Although it is at an earlier stage of
transition to digital than television, digital
radio is developing steadily.

One of
the potential benefits for the advertiser
is the increased functionality digital
technology allows.

How can these enhancements
increase the effectiveness
of the medium? What unique qualities
does radio have in the minds of consumers?
How do a number of innovative
approaches propose to resolve many
of the audience measurement issues?

These questions and more will be tackled at the 2003 European Radio Symposium being held in Prague in November. Sessions will include:

Prospects for digital radio with
Helwin Lesch
Head of Programme Distribution
Bayerische Rundfunk

Increasing functionality –
increasing revenues
Nick Piggott
Digital Contents Manager
Creation

14.25 Developments in radio
research in Canada
Pat Pellegrini
Vice President Research
BBM Canada


14.50 Measuring radio audiences by
platform
Jo Hamilton
Head of Research
BBC Radio

Improving radio’s return on
investment by effective
audience targeting
Leonardo Barbieri
General Manager
Manzoni


And more. Click below for more details and registration details.