2Day FM has confirmed that P&O Cruises will sponsor Jules, Merrick and Sophie with Mel B for breakfast in 2014.

Starting in January, P&O Cruises will be the launch sponsor of 2DayFM’s new breakfast show. 

Southern Cross Austereo National Sales Director Andrea Ingham said: “When building the show, we kept in mind what would resonate with our fans, listeners and clients. All the shows we are launching in 2014 across the Today and Triple M Networks will be brand friendly multimedia formats and we look forward to working closely with our clients and agency partners on fresh and exciting solutions.”

Ashley Earnshaw, Group Investment Director, MediaCom: “We’re always looking for new ways to drive integrated solutions for our clients and are looking forward to partnering with SCA who share MediaCom’s passion for the P&O brand.”