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When it comes to radio listening habits in the home, I think single people tend to turn the radio on first thing in the morning before finding something else to do during the day and often listen late at night before going to sleep. Couples tend to interact with each other first thing in the morning and late at night but often listen to the radio during the day during their time alone.
Breakfast radio has always been traditionally skewed to appeal to the solo listener during the morning commute, whereas workday morning programming shifts towards appealing to groups of listeners in the company of others.