You've reached our premium or archival content
To access this page, and more great content just like it, you need to become a paid subscriber.
If you already have an account, please login.
Otherwise, registration is quick and you'll have access instantly after payment.

Melbourne is the extraordinary market in the survey, not surprisingly. White collar workers have typically been working from home and the blue collar working classes have typically been working at the workplace as usual. Radio listening is less common at home and more common away from home, so 3AW and the ABC, stations with the highest proportions of listeners that listen in the home have done well. Stations that target white collar audiences like Gold and Smooth have taken a hit. Triple M's blue collar format has done quite well this survey and the contemporary hit music stations have taken a hit too with their younger audiences most affected and more confined to the house by lockdown and hospitality industry shutdowns.