It’s radiothon time again at Melbourne’s 3RRR, a community station known for its innovative non-commercial promotions. This year the station has adopted a “community radio is good medicine” approach as shown by its ‘medication pack’ which now adorns the station’s website and promotions.
The on-air phase of the radiothon was very successful for the station. “Current figures suggest we’ll be up a little on last years effort – so thank you very much to all of you who subscribed,” says the station’s website.
Triple R’s success as an independent
community station is largely
due to the support
of its listeners who
subscribe each year to keep the station on the Melbourne
airwaves. Over half of the
stations yearly budget
comes from the annual