74% of New Zealanders listen to radio daily, Newstalk ZB on top: GfK Survey 3, 2023

New Zealand’s GfK Survey 3, 2023 has been released with positive statistics for radio with 74% of the population 10+ listening daily and NZME’s Newstalk ZB still on top overall, but The Rock ahead in the 18-54 age groups.

GfK in New Zealand surveys its audience differently, with key demographics crossing over, with all people 10+, then 18-34, 25-54 and 45-64 measured below.

ZB had the most listeners, followed by More FM. Newstalk ZB dominated in the over 45s demographic.

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